Gateway · Fort Myers · Completed sale
12560 Lake Run Drive: under contract in three days
Previously listed at a lower asking price without a sale, this Gateway home found a buyer after a new marketing approach.
Under contract in three days. Then closed.
The challenge
The home had previously been offered at a lower asking price without selling. The sellers needed a plan that gave the property a fresh introduction to buyers.
The approach
Noah increased the asking price and relaunched the marketing with a stronger presentation of the home and its setting. The lakefront photography shown here is part of that property’s marketing portfolio.
The result
The home went under contract in three days and has since closed. Three days refers to reaching a contract after the relaunch, not the length of the closing process.
What another seller can take from this
A relaunch is an opportunity to reconsider how the property is positioned, photographed, and introduced. The right changes depend on the home, its competition, and the seller’s priorities. A higher price worked in this individual example; it is not a recommendation to raise the price of every expired listing.
From Noah Stone’s account of this completed transaction. This property’s results do not guarantee a sale price, timeline, or outcome for another home.
